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Weekly Diamond
What’s Strength of Diamond?
Date:05, Aug, 2015
Investigated and Written by Misaka Youhei
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“Weekly Diamond” is an economic magazine published by Diamond Inc. They were built in 1913 and simultaneously, it was begun.

That is a signboard of Diamond Inc. which has published

・The Age of Discontinuity by P.F. Drucker (1969)
・The Way We Walk Around The Globe (1979)
・What If the Manageress of a High School Baseball Team read Drucker's "Management"? (2009)

…and other famous books. On sale every Monday.


Weekly Diamond June 21, 2014 Issues


Every week, it contains something kind of enchanting and beckons at the stores. But they often lose their cases at the real trials like a case of JASRAC in 2005. Then, it must be right you guess the economic magazine gives you sweet topics of conversation or so.

It must, however, be added that I suppose people who try to read something economic almost don’t swallow information from the mass media…

Japan Audit Bureau of Circulations says that it has a certain circulation, over 80,000 in this business depression. What is their strength? I believe it is nothing but their salesmanship.

Publication business in Japan already has secure distribution network. Then, it is important for the sales staff to make sure of great spots at book stores. Surely, there is publication depression and diffusion of IT. However, there are still many who use real booksellers. So they can put their loss leader at the good spots when they are tightly in touch with bookshops. Strength of Diamond Inc. is it. If they were not, they can’t make big sellers no matter how wonderful books they produce.

Why not get in some Japanese bookstores and search for “Weekly Diamond” or look around the corner of books for business? You must find out their power, which mostly helps your business.


DIAMOND,Inc. (Japanese)







 

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