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The world-class brand of jeans challenges us
To The Brand-new Jeans Conscious of Environment
Date:30, Apr, 2011
Investigated and Written by Misaka Youhei
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 Lee, it’s one of the most popular brands of jeans in the world. Lee Japan, a company which develops the brand in Japan, announced a new product that might bring up one of future ways of jeans last year.
 Nowadays, we often see a lot of companies which show that they are conscious of environment. That means the problems, caused by a lack of resources and environmental pollution, have come closer. To most of companies, however, it’s very difficult to change their productive systems.
Name: INKMAX POC Straight 101
Price: ¥16,800(tax incl.)
 For instance, changing their productive systems might make users feel some different images and go away. It also might cause changing of their employment structure and let workers down. A lot of possibilities can be expected. Moreover, they say that the Japanese are apt to dislike the“change.”Considering that, “change”can be put“adventure”or“trying”in another way.
 Now, please let us introduce the“adventure”of Lee Japan.
 What’s different from ever usual jeans? First, the manufacturing process can be. And material is also different. After all, the differences show Lee Japan’s positive attitude toward reduction of environmental damage.
 Let us introduce the difference of the process. Surprisingly, they are never dyed though they are jeans. Usually, jeans are dyed with indigo dye. However, with a special ink, the new jeans of Lee Japan are“printed out.”That has made a substantial cut in the amount of use of water and chemicals. And Lee Japan has cleared problems like discoloration, getting blurred and so on with their original technique. Then the new jeans were born succeeding to the goodness of ever usual jeans.
 The new jeans are made of“Pre-organic Cotton”that’s expected usually unknown. So let us explain it simply. For example, a farmer longs for a productive changeover from normal cotton to organic cotton. For many rules, however, he needs three years to publicly say he produces organic cotton though it has been produced with organic farming. So cotton produced in the three years is called“Pre-organic Cotton.”Using pre-organic cotton, Lee Japan has preserved environment.
 Of course, it’s also important for users how comfortable the clothes are and how they look. But naturally, Lee Japan has done everything properly. There’s no need to miss their future product.





 

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