Reviewing how underwear should be
THE GUNZE

Date：09, Jul, 2011
Investigated and Written by Misaka Youhei
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　Gunze, it is the popular underwear maker in Japan. The word which they developed,“Cool-Biz” has been lately established among the Japanese and that explains how great influence of the maker is. Gunze was originally established in Kyoto. The name, Gunze, came from that they had tried to develop (means Ze) their own hometown (means Gun).

　Lately, they have made rapid progress as a company which runs some spas or operates large-scale shopping moll in West Japan. But their root is to make good underwear. You are going to feel such a pride of them, from the product“THE GUNZE.”

　The key word of“THE GUNZE”is Suhada-Fuku (means underwear comfortable for your own skin).It can be expressed as tender underwear that nothing but Gunze can make, because they have studied and understood importance of underwear which directly touches our skin for a long time. On THE GUNZE, there is no extra tension and it makes us feel comfortable touch of natural cotton.

　Gunze clearly states“We concentrated our know-how and our possible effort on the series of THE GUNZE.”As they state, there is comfortable touch to feel in wearing one of them and it hardly loses its shape. The lineup of the series is enriched as there are lineups for men, women and even babies. Gunze must desire to make various people know truly comfortable and safe underwear.

　By the way, the series are made in Tohoku. With proper tests and high technical skills, the series are made. If you like to wear THE GUNZE in reasonable price, standard series are to choose. Hoping for the best quality, you’d better choose Takumi (means the master) series. Heading for the next season and some anniversaries, we recommend trying THE GUNZE.