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Asage
Don’t You Despise Instant Miso Soup!
Date:31, Jan, 2015
Investigated and Written by Misaka Youhei
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To make delicious miso soup first needs to take delicious stock. But you are always busy somehow and have no time to do, it can be supposed. Then, you see instant miso soup work well. Let me here introduce a Japanese long selling one; Asage by Nagatanien.

Instant miso soup has been at stores for a long time, because since we saw them already in 1960s. But all the products were, it is said, cheap and poor quality. Industrial technology was too immature to make people feel satisfied. Naturally, the market got chilly at once.



Asage Powder type 4P

JAN code: 4902388067148
Serving per Container 4
INGREDIENTS: POWDERED RED AND WHITE MISO (Soybeans, Rice, Salt),
SEAWEED, WHEAT CAKE,MONOSODIUM L-GLUTAMATE, BONITO POWDER,
GREEN ONION, DISODIUM 5’-GUANYLATE, DISODIUM 5’-INOSINATE


Nagatanien tried to produce their new product in order to turn the tables. The key was high quality and deliciousness. “Asage” was made for realizing their ideas.

Japan is smaller than other continents like the United States. And so, it is more fortunate on distribution. It means, in the case of food, we almost have to produce something to satisfy most over prefectures, from Hokkaido to Okinawa. Through many trials, a mix type of miso with red and white was chosen for "Asage". By then brand-new freeze-drying tech, original tastes were never lost and able to take to mouths vividly. It was well-received in test run. In 1974, it got to lie at usual stores and go up the stairs to great popularity.

At the time, Japanese usually paid about 10 yen and got a serving of instant miso soup. “Asage” got very popular although it needed about 43 yen per a serving. In other words, then Japanese people guarantee quality of the taste.

Nagatanien published something new on their instant miso soup like Yu-Ge, one after another. Why not look for your favorite in the series?



Yu-Ge Powder type 4P

JAN code: 4902388067155
Serving per Container 4
INGREDIENTS: POWDERED WHITE MISO (Soybeans, Rice, Salt), SEAWEED,
BONITO POWDER, WHEAT CAKE, MONOSODIUM L-GLUTAMATE, GREEN ONION,
DISODIUM 5’-GUANYLATE, DISODIUM 5’-INOSINATE


about Nagatanien Co.,Ltd.

・Established in 1953
・Employees: about 650
・Head Office: 2-36-1, Nishi-Shimbashi, Minato-ku, Tokyo 105-8448 Japan
・Factory: Okayama, Ibaragi






 

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