The Maker Speaks
Bourbon
A Study of Bourbon, a Food Manufacturer
A Study of Bourbon, a Food Manufacturer
It is not so difficult to think of the confectioneries produced by Bourbon, a Japanese food manufacturer. Choco Arne-pan, Alfort, White Lolita etc. You can easily find them at a corner of a Japanese supermarket, actually. It is difficult, however, to define what their leading confectionery is, isn’t it?
First of all, what on earth is Bourbon? I guess we ought to know it first. Their main office has been standing in Kashiwazaki, Niigata, not Tokyo although they are very popular.
First of all, what on earth is Bourbon? I guess we ought to know it first. Their main office has been standing in Kashiwazaki, Niigata, not Tokyo although they are very popular.
This fact made me understand why the names of their products were mostly kind of strange. Is it easy for you to imagine what it is with the name “White Lolita?” I guess not.
In fact, the local areas of Japan have a lot of the love hotels whose names are strange. For instance, in Saga, there is a love hotel whose name is “Banana & Donuts.” I cannot understand what the name is figuring out clearly. I can know, however, they really have those senses of the local districts in Japan.
In my hometown, Ibaraki city in Osaka, there is a love hotel named “Yes we can,” for your information. I have never been, but what on earth “can” we? I am kind of interested. Umm…
In fact, the local areas of Japan have a lot of the love hotels whose names are strange. For instance, in Saga, there is a love hotel whose name is “Banana & Donuts.” I cannot understand what the name is figuring out clearly. I can know, however, they really have those senses of the local districts in Japan.
In my hometown, Ibaraki city in Osaka, there is a love hotel named “Yes we can,” for your information. I have never been, but what on earth “can” we? I am kind of interested. Umm…
Anyway, I think it explains why the names of Bourbon’s confectioneries were mostly kind of weird. Their naming is, if I may say like this, also in the cases of local love hotels. Actually, Yoshii Kazuya, a Japanese pop singer, said that the names of Bourbon’s confectioneries reminded him of love hotels’ in his essay. So nice! That’s northern areas’ magic!
On the whole, their confectioneries are tasty. Not so greasy, but not so light. I love their snacks and sweets so much on the whole. That’s not my smoothing over. I think it might come from the balance sense in the North areas. I guess they are almost designed for loving simple things, disliking something extra, by the hard environment like heavy snowing and many clouds. That is just my consideration.
Therefore,it’s become clear why they have not created their leading product. Branching out is, they must believe, important not to make a dead angle. That’s also their wisdom of northern areas. The more the shooters are even if they are not special, the safer they can be in the dangerous ground where whatever goes on.
I think it is a decent managing policy. Therefore, their confectioneries can be also decent. Staying decent is difficult though it looks simple and easy. True!
On the whole, their confectioneries are tasty. Not so greasy, but not so light. I love their snacks and sweets so much on the whole. That’s not my smoothing over. I think it might come from the balance sense in the North areas. I guess they are almost designed for loving simple things, disliking something extra, by the hard environment like heavy snowing and many clouds. That is just my consideration.
Therefore,it’s become clear why they have not created their leading product. Branching out is, they must believe, important not to make a dead angle. That’s also their wisdom of northern areas. The more the shooters are even if they are not special, the safer they can be in the dangerous ground where whatever goes on.
I think it is a decent managing policy. Therefore, their confectioneries can be also decent. Staying decent is difficult though it looks simple and easy. True!
・Bourbon Official Site
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