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Green Tea of Häagen-Dazs
The Ice Cream of Japan, for the World
Date:30, Sep, 2017
Investigated and Written by Misaka Youhei
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Häagen-Dazs was originally born in 1961 New York, the United States of America. Häagen-Dazs Japan was established by the capital tie-up of Suntory and Takanashi Milk in 1984. Still now, all domestic ice cream products by Häagen-Dazs Japan are made in their factory in Gunma, Japan.


It means that all of Häagen-Dazs Japan's ice cream products are Japan-made although Häagen-Dazs itself was America-made. "Green Tea" of Häagen-Dazs Japan is the best among them, their representative product from Japan for all the world.


In 1995 Kanagawa, Häagen-Dazs Japan established "R & D Center" in order to develop the products for Japan. It means they'd truly needed to survive with domestic popularity. Through hard and tough days, they finally developed "Green Tea" in 1996.

It's said that they use the selected parts of green tea sprouts for manufacturing the ice cream. Moreover, they use stone mortars, not machines, on the grinding for utilizing the goodness of green tea to maximum. Needless to say, that is not efficient. They say they can refine only dozens g a hour.

What does it mean? It points that they have kept the highest quality at the sacrifice of efficiency.

For their unyielding efforts and management, the "Green Tea" has been popular as having ranked the No. 1 at a popularity questionnaire of Club Häagen-Dazs, the Häagen-Dazs fans' community site (in 2013 April).


The popularity shows not only in Japan, but also over the world now. That's exactly the ice cream of Japan, for the world.


Häagen-Dazs Japan (Japanese)




 

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