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Koala’s March
The Cute March Band is Still on Entertaining Us
Date:31, Mar, 2013
Investigated and Written by Misaka Youhei
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Have you ever seen koalas march? In the real world, you would not have. However, you can see that unreal parade in a cookie snack made in Japan. It is Koala's March produced by Lotte.


Japanese have experienced koalas' boom in the middle of 1980's and Lotte foresaw the fad. In March of 1984, they started to release Koala's March; a bite-sized cookie snack filled with chocolate inside. By the way, I was born in March of 1984, too. It is still very familiar to Japanese today.

Lotte independently developed a technique to bake hollow cookies in 1983 and they used the tech. According to their explanation, they inject chocolate with an extremely thin needle after they bake external cookies.


Koala plays King Kong
on its barcode.
Not because they began to sell in March of 1984, they named the snack as Koala's March. Lotte has printed many kinds of pictures of koalas on the cookie snacks. It is said there have been over 450 types of pictures printed until today. Originally, they were meant to have a lot of instrumentals like a marching band and entertain us. So they were named as Koala’s March.

As the name shows, there have been a lot of koala pictures which please us. Not only the faces, but also they have developed various sorts of inside tastes like café latte, banana and so on.

We can say Koala's March is on the way of progress since the rich variety and cuteness still amuse people all over the world, not just Nippon. No need to mention about the taste.


about Lotte

・Established in 1948
・Employees: about 4,700
・Head Office: Tokyo, Japan
・Factories: Tokyo, Saitama, Shiga, Fukuoka
・Lab: Saitama






 

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