Facial Tissue of Elleair
Paper of the Soft Touch for Your Skin and Treasury
Well, it really got me very surprised in 2011, that the third manager of Daio Paper had played casinos around in grand style at the expense of his group. They reported that the scion'd extracted about 10,600,000,000 yen from the associated companies. Owning such a large amount of money, I would use the great deal of cash for my fleeing abroad after establishing some dummy corporations or money laundering, not for gambling. Naturally, he was fairly sentenced to 4 years' penal servitude in 2012.
Still they took big money to him without any mortgages since he was just the scion of the large group. What on the earth had auditors of the undertaking done? Then, you might think their products are slippery, too. But the idea is wrong. The problem on the corporation is not always equal to the quality of their products. Elleair is their brand of household paper products like facial tissue and toilet rolls and so on. We can say it is the most infallible among all Japanese facial tissue products.
As sanitary paper, Elleair has the largest market share on production, about 15 %, in Japan (*). Daio Paper has developed and produced Elleair since 1979. Combined with their fine quality and lively image-building strategy, they had gradually got popular. In 1986, they say Elleair reached to the top of domestic market share.
Like Elleair Fu Wa Ri, Elleair Tissue and Elleair +Water and so on, the great brand has a lot of kinds of facial tissue and they all supply the soft touch to our skins. In other words, it is very comfortable on the two biggest uses of facial tissue, as wrapping something and wiping dirt.
Getting pollinosis or nasal catarrh, you need facial tissue of kind quality in your life. On cost performance, namely for your skins and wallets, Elleair is the best tissue.
* According to Nikkei Market Share 2011 published by Nihon Keizai Shimbun,Inc.
about Daio Paper Corporation
・Established in 1943
・Head office: 2-7-2 Yaesu, Chuoh-ku, Tokyo, 104-8468 Japan
・Factories: Ehime, Gifu
・Official site: Daio Paper Corporation (Japanese)
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