The Maker Speaks
New Arm Pen Case
Can Bear Up Under Elephants & Time
Can Bear Up Under Elephants & Time
The Past Models of Arm Pen Cases
We, young and old, women and men, need stationery like pencils, erasers and others in our usual life. But it is supposed perhaps most are liable to forget what contains the items; pen cases.
Talking about Japanese recent pencil cases, you have no way to skip “Arm Pen Case” produced by Sun-star Stationery and released in 1965. Saying “That can bear up under an elephant” on air, they made it very popular all over Japan. Made of polycarbonate, it held out about 1.5 t. So maybe you can be safe against a sniper as long as you have the case in your bosom.
Before the strong pen cases appeared, Japanese had only ones of celluloid or plastic. Celluloid is combustible and plastic is fragile. Then, Sun-star Stationery guessed they had to make pencil cases which were fireproof and durable. They directed their attention to polycarbonate that was about to be used for industry around 1960.
If you were ordinary one, you must think like thus. “It is alright making it strong. But that will have the customers not replace often. Then, it is going to be a poor seller soon.” Actually, in Sun-star Stationery at the time, it is said some were apprehensive about the possibility. No deny their decisive step.
They made a device for a hit. In the TV commercial, a real elephant did step on the case. Then children were surprised at the picture and bought across the board for trying how strong it was like letting it fall from a height, which made it a great hit. That was found when “G-shock” was released, you know.
At the end of the last century, they released the latest model of Arm Pen Case; “New Arm Pen Case.” Of course, it is as strong as it used to be. They say that people have lately chosen since it is economical to have what lasts a long time.
Talking about Japanese recent pencil cases, you have no way to skip “Arm Pen Case” produced by Sun-star Stationery and released in 1965. Saying “That can bear up under an elephant” on air, they made it very popular all over Japan. Made of polycarbonate, it held out about 1.5 t. So maybe you can be safe against a sniper as long as you have the case in your bosom.
Before the strong pen cases appeared, Japanese had only ones of celluloid or plastic. Celluloid is combustible and plastic is fragile. Then, Sun-star Stationery guessed they had to make pencil cases which were fireproof and durable. They directed their attention to polycarbonate that was about to be used for industry around 1960.
If you were ordinary one, you must think like thus. “It is alright making it strong. But that will have the customers not replace often. Then, it is going to be a poor seller soon.” Actually, in Sun-star Stationery at the time, it is said some were apprehensive about the possibility. No deny their decisive step.
They made a device for a hit. In the TV commercial, a real elephant did step on the case. Then children were surprised at the picture and bought across the board for trying how strong it was like letting it fall from a height, which made it a great hit. That was found when “G-shock” was released, you know.
At the end of the last century, they released the latest model of Arm Pen Case; “New Arm Pen Case.” Of course, it is as strong as it used to be. They say that people have lately chosen since it is economical to have what lasts a long time.
New Arm Pen Case (BLUE)
Weight: 170 g
Price: 800 YEN plus tax
Photos by Sun-Star Stationary Co., Ltd.
About Sun-Star Stationary
・Name: Sun-Star Stationary Co., Ltd.
・Address: 9F CS Tower, 5-20-8, Asakusabashi, Taito-ku, Tokyo 111-0053 Japan
・Established: 1940
