The Maker Speaks
Grand Seiko
Seiko’s Best Wristwatches of Ultimate Usualness
Seiko’s Best Wristwatches of Ultimate Usualness
Seiko is the most popular watch manufacturer in Japan, which established Grand Seiko in 1960. At the time, there was a commonsense that said we had to look for wristwatches manufactured in Switzerland speaking of high-class wristwatches. Against that lonesome general idea, they built an advanced brand; Grand Seiko.
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Movement: Spring Drive Price: 550,000 yen (tax out) |
To begin with, let me here think about why people wear wristwatches. We can get what time it is any time anywhere since PC and mobile phones tell us the hour and we find watches at various places like parks and schools and so on, setting an age ago apart. It means we are always surrounded by clocks and there is no need to pay a lot for a wristwatch especially.
So we can consider the meaning of spontaneous buying a wristwatch is also different from an age ago. People, who assertively long for wristwatches, may want the wristwatch itself, not to know the hour. They would like to choose their own under strong preferences. And those users tend to desire to have watches for a whole life.
Laurel, the first wristwatch manufactured in Japan was produced by Seiko in 1913. The company has selected their best essence for Grand Seiko and so you cannot ignore the brand at all if you search for a wristwatch of your whole life among MADE IN JAPAN.
So we can consider the meaning of spontaneous buying a wristwatch is also different from an age ago. People, who assertively long for wristwatches, may want the wristwatch itself, not to know the hour. They would like to choose their own under strong preferences. And those users tend to desire to have watches for a whole life.
Laurel, the first wristwatch manufactured in Japan was produced by Seiko in 1913. The company has selected their best essence for Grand Seiko and so you cannot ignore the brand at all if you search for a wristwatch of your whole life among MADE IN JAPAN.
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Movement: Spring Drive Price: 1,800,000 yen (tax out) |
Ultimate usualness is the brand concept. Never flamboyant, but Seiko has produced simple and superb wristwatches keeping the greatest wristwatches as a utility article in their mind. Simple does not mean the easiest way, was said by Steve Jobs; one of establishers of Apple. Namely, that is meant by the words, you know.
On movement, they use spring drive; the third movement after mechanical driven type and quartz type. Seiko uses their highest skills for all parts of Grand Seiko and it has complete universality that no flows of time can wash away. That is why Grand Seiko deserves a wristwatch for your whole life. (※)
From producing components to assembling, a technical group of clockmakers consistently does and so it is happy that they provide their consummate after-sales service like they keep all parts for ten years after finishing production.
On movement, they use spring drive; the third movement after mechanical driven type and quartz type. Seiko uses their highest skills for all parts of Grand Seiko and it has complete universality that no flows of time can wash away. That is why Grand Seiko deserves a wristwatch for your whole life. (※)
From producing components to assembling, a technical group of clockmakers consistently does and so it is happy that they provide their consummate after-sales service like they keep all parts for ten years after finishing production.
※ Grand Seiko has other kinds of the movement like quartz.
about Seiko Holdings Corporation
・Established in 1881
・Employees: 95
・Head Office: 8-10, Toranomon 2-chome, Minato-ku, Tokyo 105-8505, Japan
・Tel: +81-3-6739-3111
・Official Site: Seiko Holdings , SEIKO Watch
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