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Yebisu Beer
Sapporo Beer's Pilsner Since 1890
Date:18, Sep, 2019
Investigated and Written by Misaka Youhei
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Hello, everyone. Today I'm talking about Yebisu Beer, a Japan's pilsner one produced by Sapporo Beer. They say they have brewed it since 1890 (1890! Vincent van Gogh had been in this world until the July). Have you ever had it? It is supposed you can get it at most of convenience stores and supermarkets in Japan. Is it popular? Yes, I think so.



Yebisu Beer
Alcohol: 5%
Made from Hops and Malt
Volume: 350ml
Release: 1890 February

Why did they begin to brew it? In the end of the 19th century, Japanese people were mostly in a fret about catching up with the West. Japan had to get more sophisticated totally, or they might be conquered easily. So they had to grow up right away for being a modern nation in the great powers. One day, they heard the sake called Beer were very popular in the West. Most of Japanese people didn't know what beer was at all. They decided to brew a decent beer in Japan. In 1887, some Japanese capitalists got in partnership together and established Nippon Beer Brewery for brewing decent one. They invited some professional beer brewers from Germany. After trials and tribulations, a decent beer was made up there in 1890. It was (needless to say) Yebisu Beer.

Did Japanese people love the Yebisu although they had never known what beer was? Almost yes. Yebisu Beer became popular at once, and worked as a Tokyo's specialty (Nippon Beer Brewery was established in Tokyo). Today you can find a place name Ebisu in Shibuya-ku, Tokyo. It came from Yebisu Beer. It is said they established a freight depot for forwarding Yebisu Beers there in the beginning of the 20th century. It is supposed the place name is afterglow of those days. The beer factory moved to Chiba in 1988. Impossible is sniffing at beer brewing in today's Ebisu.

The World War 2 made them stop brewing the beers. They were hard to keep the materials for brewing. The foolish defeat brought nothing but unwelcome fruits to people in the street, didn't it? Why does the present Prime Minister of Japan Abe Shinzo desire to be a throwback to the crazy empire? you might ask. I maybe answer another time. Anyway, Yebisu Beer hadn't brewed for a while. The war finished. Nippon Beer Brewery changed into Sapporo Beer in 1964. And in 1971 December, they started to brew again though they had to use auxiliary materials for some time. It is said they became able to brew it from nothing but hops and malt in 1972 summer. In 1986, they changed it into live one. Until today, the beers have gained support from many people.





 

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