Time flies and everything goes. Scorching heat of summer has gone and we almost feel cold in fall. However, there are really some people who eat ice cream though it is no more hot. Everything has the beginning. In fact, the start of the custom (eating ice cream though it is no more hot) was made by Yukimi Daifuku.
Yukimi Daifuku is an ice cream product by Lotte Ice, which first appeared at stores in 1981. Before then, it was mostly rare that people had ice cream though it was quite cold.
Lotte Ice thought like thus, however. It was not that ice cream products didn't sell completely in winter. Namely, if we could make the demand somehow, winter ice cream would be marketable enough. So they tried hard to produce their original ice cream for winter.
Countless trials made them reach to the Yukimi Daifuku, the ice cream wrapped by rice cake.
As soon as Yukimi Daifuku were on sale, it became very popular mainly among Japanese children and ladies. To eat ice cream in winter had been a strange custom. Yukimi Daifuku excellently turned over the commonsense.
They have produced a variety of the flavor like strawberry and chocolate. But the main flavor is still vanilla after all. the central flavor sells about 7 billion yen every year, they say.