Nama-ichiban by Echigo Seika
You Can Always Have Fresh Rice Cakes

Date：12, Dec, 2012
Investigated and Written by Misaka Youhei
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It is very cold on New Year's Day in Japan. Then, what most Japanese tend to have on the day is toasted rice cakes. Probably, Japanese might mostly begin to consume rice cakes in some ways.

Since old time, we Japanese have had rice cakes on celebrative occasions like New Year's Day. They say Japanese did it in Heian Era at least. As Otoshidama meaning New Year's gift originally meant rice cakes in bygone days, it is a historic food in Japan in which they have cultivated rice for a long time.

Recently, it is said that, they have paid attention to rice cakes as emergency provisions because of easiness to preserve.

Now, we are introducing the largest producer of rice cakes in Japan. Echigo Seika Co., Ltd, in Niigata is it. And Nama-ichiban series is their long seller. They have produced and launched it since 1983.

Nama-ichiban means fresh rice cakes. That taste strong resilience like new rice cakes. Rice cakes made of sticky rice flour are on increase of late. But they use their unique cooling method and use only paddy glutinous rice. Then, it becomes a real pure rice cake, their Nama-ichiban.

After Tohoku Earthquake, they have let their products have to be inspected for any radioactive substances. They say they devote themselves to safety control. So you can completely be easy to eat it when you are careful about making your throat blocked with rice cakes.