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Oishi Mizu Rokko
Why Did Rokko no Oishi Mizu Disappear?
Date:17, Nov, 2019
Investigated and Written by Misaka Youhei
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Oishi Mizu Rokko

Contain: 2 liter
Hardness: About 40
Sampled in the Kinki district
Oishi Mizu Rokko (Delicious Water Rokko), the natural water was originally released as Rokko no Oishi Mizu (Delicious Water in Rokko) by House Foods Coorporation in 1983 April. Rokko means Mt. Rokkō. It is a range of mountains standing in southeastern Hyogo, Japan. They transferred it to Asahi Drink in 2010, and renamed in 2012. Today the natural water is out of circulation in the east of Japan. They have launched Oishi Mizu Fujisan (Delicious Water Mt. Fuji) there instead.

Why did Rokko no Oishi Mizu (Delicious Water in Rokko) disappear?

Rokko no Oishi Mizu was very popular over Japan. Changing well-known products names is not a wise plan for commercial companies, as you know. If they change Coca-cola into Wora-woma, nobody will recognize it. We must think they had to change the name somehow, mustn't we?

In 2008, to House Foods, the Fair Trade Commission pointed a thing out. They didn't use the natural water sampled in Mt. Rokko, did they? It means that they fixed their suspicions on House Foods of having camouflaged the water. It is not clear what actually went on, but finally House Foods took orders to remove Rokko no Oishi Mizu. Then, 2 years later, they transferred it to Asahi Drink as mentioned above.

We are not difficult imagining the scandal brought unenviable reputations to the water and House Foods themselves a lot. It is reasonable that they couldn't help changing the product name. However, we are hard to find the reason why they transferred. And why do Asahi Drink distribute only in the west of Japan? Before everything, why did House Foods camouflage the water?

Let me set up a hypothesis now. Drawing up underground water a lot makes higher the salinity concentration of the earth. And it easily changes the ground nature. We can find the examples in wheat cultivation. It is already regarded as a severe problem in some countries like India and Pakistan. They've exported a lot of wheat, as you know. It means that drawing up underground water a lot can easily damage the earth. What am I pointing out? A decline of pure water has happened in Mt. Rokko, hasn't it? So House Foods had to camouflage and approved a plan to transfer, and Asahi Drink had to place restrictions on the distribution. This is only a hypothesis, but talked you round, didn't it?

Asahi Drink (Japanese)




 

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