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Tirol Chocolate
The Tiny Happiness at the Shop Counters
Date:31, Jan, 2019
Investigated and Written by Misaka Youhei
About our introductory articles


Hello, everyone. I'm so happy to see you here with me now. Today I'm talking about Tirol Chocolate. Have you ever heard this chocolate? I'd like you to look at the shop counter carefully when you visit a convenience store of Japan's. I suppose there are some little trapezoid chocolates at the corner. That's it. It's Tirol Chocolate!


First of all, I'd like to tell you what the beginning is. Matsuo Seika, a sweets maker in Fukuoka, began to produce a chocolate product in 1962. Needless to say, it's Tirol Chocolate. They say they had produced caramels before 1962. It got so popular among the western part of Japan. Then, they grew up and got to launch over Japan. The popularity steadily grew up. In 2004, Tirol Choco Co., Ltd. was established as an important branch of them in Tokyo. Now Tirol Chocolate are all produced by Tirol Choco Co., Ltd. But still manufactured in Matsuo's factory (Fukuoka).


You can have a lot of flavor types in Tirol Chocolate. Coffee nougat, milk nougat, strawberry jam and kinako-mochi. These several decades, they have produced countless types of flavor. I believe that nobody knows the correct number.

Why did they name it Tirol in 1962? It's said that they took it from the Tirol Heights in Austria, Europe. The president at the time was pretty fond of the heights. So he named it. But I suppose we, most of Japanese people, are almost difficult to imagine what it is in 2019.


Anyway, you are easy to enjoy the Tirol Chocolate in Japan. Paying 20 or 30 yen, you can have the one at convenience stores. You don't need to be rich for enjoying Tirol Chocolate. By the way, there are many who have collected Tirol Chocolate in Japan. They are called Tirolists.

About TIROL-CHOCO CO., LTD.

・Established in 2004
・Employees: About 50 persons
・Where: Soto-Kanda 4-5-4 3F, Chiyoda-ku, Tokyo





 

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