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Hotoku
Worked with the Japanese baby Boomers?
Date:19, Jan, 2021
Investigated and Written by Misaka Youhei
About our introductory articles


They call it baby boomers, those who were born while several years from 1946 in America. Why do they call so? World War 2 finished in 1945 summer, which gave peace of mind to many people living normally. Then, they tried so hard to have a baby in relief. Usually, we don't long to have a baby in danger. And they got record births in the latter of 1940's. It also happened in Japan who lost that war, we Japanese people had the record birth number while several years from 1947.

What am I talking about? I'm mentioning about Hotoku, not the generation just after World War 2. Hotoku is the furniture manufacturer standing in Aichi since 1953. They have mainly produced chairs and desks for school since 1961, and were acquired by Iris Oyama in 2010. I suppose they have had something with the Japanese baby boomers born while several years from 1947. So I first told what baby boomers meant.



The Hotoku Company Appearance

File: Houtoku.JPG
from the Japanese Wikipedia
(Photoed on Jan. 7, 2009)


Japanese baby boomers entered elementary school in 1950's, got into junior high school in 1960's. It means Japan had all many children in the 2 decades. And working with the generation, Japanese economy had gone on. That there are many people, it means there is the market. The 2 decades had to build a lot of new schools for the baby boomers. Naturally, necessary were the chairs and desks for schools they newly established. It is not mysterious that Hotoku took up their new course producing chairs and desks for school in 1961.

In the latter of the 20th century, the well-mannered Western called Japanese people "Economic Animal." Japan already looked rich enough, why did they work so hard to earn money more? wondered the Western. Why? Japanese people all had to work hard for maintaining the quickly-increased generation. Without mentioning about the Japanese baby boomers, you are hard decoding the post-war Japan.



The generation, however, retired from society one after another around 2010. And Hotoku were acquired by Iris Oyama in 2010 as mentioned above. Today most of the baby boomers live off a pension, Hotoku the subsidiary are hard to be without their parent Iris Oyama. Hotoku have been interlinked with the baby boomers. I got it from their history.


Hotoku inc. (Japanese)





 

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