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■ Featuring "Ice Cream," August 31 to September 29







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■ Breweries have to go just along the course in Japan. Then, Japanese micro brewries cannot spead their fields, it means.

A: No places for selling their products. It never means they can freely develop.


■ Natually, usual customers never recognize what local beer is, sir. There are online sake shops...

A: We have some problems on the web. There is an official rule that says a web shop sells a microbrew but they cannot sell any major beers if the online shop was capitalized at 50,000,000 yen or below. So Amazon and Rakuten can treat major beers. However, minor online stores never do like them.


■ It points they cannot take a well-selling line...

A: It is difficult to run any way. What I have done is to manage craft beer pubs for letting the usual know and enjoy local beer. I guess it is truly the best way. And I have kept actions to increase the pubs like Popeye.


■ You have done all for the owners?

A: I have held some events to display our favorite microbrews each other, not asked breweries exhibit their beers. There are some microbrews on local exhibitions of the products, aren't there? I am never interested in the events like the local exhibitions.


■ Since that must be a jumble of wheat and tares?

A: Yes. I say, it is really difficult supplying real delicious beer at the events like that. To begin with, there are only about ten percent that can create fine microbrews in Japan. We can hardly get the genuine ... Never found in Western Japan, ha-ha.




Popeye's Entrance
■ What is true local beer, sir?

A: Firstly I think it is an Americal style which deeply shows its indivisual taste. Born completely different from the old styles, Americal microbrews have spread in a minute and got to the European continent so fast though I see actions for protecting traditional beer in United Kingdom.


■ Revolution in beer. However, you cannot find the style which sets a high value on individuality, in Japan...?

A: Around 1994, the beginning of Japanese local beer, Japanese volunteers went on a tour of inspection for brewing in Japan.


■ To America?

A: They should have been to U.S. But they went to Germany for a prejudice which tells them Germany is the home of beer. So they created nothing but beer of the German style at the beginning years. After a while, some went to USA but it was too late. Recently, we have seen some micro breweries have made a study of the American style and they are fine today.