Firetrucks by Morita
Their Improvement Still Burns

Date：12, Oct, 2015
Investigated and Written by Misaka Youhei
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Firetrucks can help us from various incidents like a fire. Morita Holdings is the industry leader in Japan. It is said about a half inside are manufactured by Morita although Japan has 14 companies which produce fire engines.

See, the demands are here and there like self-governing bodies, airports and petrochemical complexes. However, no rich organizations can change every year. The average of the domestic changing cycle is said to be about 17 – 18 years.

Morita Holdings are still growing up on the sales, the operating profit and the ordinary one, according to the data 2011 – 2014. How have they made such a great figure in the field which looks like the insular sea?

As many large businesses have done, one of the reasons can be their overseas expansion. Necessary are the firetrucks far more than Japan, in China which has about 1,300,000,000 persons.

But the core is high quality of their fire engines. Usual people tend to think Firetrucks are much of a muchness and they keep reproducing like “Kintaro Ame,” cylindrical candy made so that Kintaro's face appears wherever it is sliced.

Never! Morita has improved and improved in an honest way, like extending water discharging operation several minutes longer. They are growing up and trusted inside and outside, by keeping the finest quality and good ideas.

Activating the business means helping our lives and property more than it used to be. I hope that they, not only Morita, work hard together and create something new to save us from fires.